Fakies are unlicensed imitations of My Little Pony. This can include more obvious straight-up rip offs (some to the point of stealing official molds), or toy lines that heavily employ aspects of MLP to enough of an extent that they could be misperceived as being MLP by some. Unlicensed fan merch does not technically qualify under this label, but is included in this section if it is mass-produced.
Most Fakies are ignored by MLP fans, often given away for free, used for custom bait, or given to children so that the licensed ponies can be preserved. Most sell for little to no money, but there is a collecting community for Fakies specifically, and some regular MLP collectors are interested in picking up a few Fakies they are especially fond of.
There are a handful of Fakie toy lines that have their own fanbases that collect those specific Fakies, and as such, Fakies from those lines may sell for more than the usual zero-to-five-dollars. People who actively collect Fakies are few and far between, but dedicated collectors with their own community spaces, and still an important part of pony collector history!
Prices in this overview are recorded as of October 2025 - Note that pony prices can fluctuate heavily over short periods of time.
Fakie Collection, sourced from a Livejournal post from 2009
Fakie Collection, from Tumblr user Fakie-Fortress in 2019
There are so, so many MLP Fakies, but some are more well-known than others. Here is an overview of some of the more well-known toy lines in this section!
HQG1C:
At the top of our list, to get it out of the way, is HQC1C, because they aren’t really Fakies, but there’s nowhere else to put them.
HQG1C stands for High Quality G1 Customs. These ponies are not actually customs in the traditional sense, though. They are made in a factory - New plastic, new ponies! Adding to the pool of ponies, not taking away. They are made using exact imitations of the G1 molds. The bodies are made of blow-molded plastic, the mane and tails are hand rooted, and the cutie marks are factory stamped. They are sold in plastic bags in the vein of the Mail Order ponies, sometimes with an additional fake backcard in the style of G1’s to go with, though the pony is not attached to the card.
HQG1C Baby Ponies
Source: HeckYeah Pony Scans
These are not bootlegs by any means - They are made by My Little Pony collectors, for My Little Pony Collectors. But they are very much still unlicensed.
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HQG1Cs often sell for quite a bit. Sometimes people will list them in the $100 range, especially if they are Convention Exclusives or Limited Edition.
HQG1C molds include not just those for regular ponies, but also molds for the pets, sea ponies, and even the Takara ponies. There are also HQG1C-made plushies and accessories. There are a variety of pony designs produced by them, including ones themed on different Pony Conventions where they are sold as exclusives at. There are also blank white ponies sold to be used as bases for customs.
OLYFACTORY
Olyfactory is also up here at the top of the list because they’re only kind-of Fakies. Despite being both unlicensed and mass-produced, Olyfactory plushies are higher quality than most official plushies, and are clearly designed to be show accurate and aimed towards the MLP fanbase, as opposed to being an attempt to trick a parent into buying the wrong brand, or a brand that’s just trying to capitalize off the things that made MLP popular by emulating them.
CPK (Cabbage Patch Kids) Ponies
Whether or not CPKs qualify as MLP Fakies is debatable, but they are often mistaken for MLPs and hidden in MLP lots. Interestingly enough, the head mold for CPK Ponies is frequently copied by MLP Fakies, which makes them important to acknowledge here. Some CPK ponies are more original than others, while some more clearly copy MLP (i.e., the Lipstick Surprise Ponies), and others could potentially be attempts to market off MLP, or at least inspired by them. It’s worth noting that CPK was also made by Hasbro, so they’d be breaching zero hypothetical copyright laws here.
The CPK ponies were officially titled ‘Magic Meadow Ponies’ and had several sets/series. They were released in 1992, so quite a bit after MLP started. In the same vein as G1 MLP, each series had 6 ponies in it – but for CPK they re-used the same 6 names for each set, no matter what the ponies looked like. One of these names was ‘Sundance’, a name which is used in both G1 and G2 MLP. Each pony came with a “birth certificate”, which included their name, birthday, height, and personality. CPKs are of course collected by collectors of Cabbage Patch Kids toys, although they don’t appear to have their own specific dedicated community. They can sometimes sell in the $10-$15 range, which is high for Fakies – But again, it’s debatable how solidly they qualify under Fakies.
Crimp 'n Curl Ponies
Source: Ghost of the Doll
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Source: Ghost of the Doll
Large ponies, made for hair styling, in a similar vein to G3 and G4's Styling Size Ponies. They were big enough for the Cabbage Patch Kids dolls to ride on their saddles. These ponies had more realistic horse colors/patterns compared to later CPK pony releases. Released in 1992.
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See the different CPK Pony sets!
LANARD:
Lanard is a brand which produces a popular line of MLP Fakies, which have their own collecting community. They do in fact tend to sell for higher than the usual low Fakie prices. Lanards are higher quality than the average Fakie, which contributes to their popularity. They also are very much “vintage”, being one of the earliest Fakies – Sold in the 80s. Their copyright info can date all the way back to 1984, one year after MLP itself was copyrighted. The plastic is pretty nice quality, they have unique, original poses and detailed paint. Their main quality issue is with their hair, which is known to easily come out when brushed. The Lanards were sometimes sold alongside human dolls. One of the things Landard is known for is having ponies with mismatched hoof colors.
Lanard is successful enough that they have their own Fakies - other brands have been found stealing and reproducing Lanard molds. You can tell a legit Lanard, because they are marked ‘Lanard’ under the belly or one hoof.
Adult-Pony Sized Mold, NIB
Sold with a human friend
Source: Fakie Spaceman
Adult-Pony Sized Mold, NIB
Sold with a human friend
Source: Pinterest
Three foal-sized ponies, sold together under the name Party Ponies
Source: Fakie Spaceman
A Lanard Baby Pony
All the Lanard babies are in the same mold, in a sitting pose. The mold is copyrighted 1987.
Source: Fakie Spaceman
Often, the Lanards were sold in Family sets:
Source: Let's Play Ponies
Source: Let's Play Ponies
Source: Vetten's Collection
Danish Lanard Ad
From the 80s
Source: Pinterest
A NEW GENERATION
Weirdly, Lanard had their own .5 generation… After a certain point they rebooted their brand, changing the molds to these smaller, more cartoony designs. I am unsure what year these began to be introduced - it appears it may have been late 90s or early 80s. These newer Lanards are not as popular as the originals. The first run of these ponies were about 2 inches tall and had molded tails instead of brushable tails – The back of the packaging called them “Pocket Ponies”.
NIB
Source: Fakie Hideout
OOB
Source: Fakie Spaceman
Since this, they’re rebooted their brand multiple times, but have continued to sell pony toys.
Jointed Ponies, Circa 2005
Source: Fakie Spaceman
Tie-Dye Pony, Circa 2004
Source: Fakie Spaceman
EARLY 2000s LANARDS
In the early 2000s, Lanard was most certainty still making ponies, although they are poorly documented. They appear larger than the Pocket Pony style, and are overall closer to their original style, but still appear distinctly different, a bit more G3-resemblant.
See the evolution of modern Lanards!
Lanard continues to be best-known for their iconic original 80s-and-90s era pony Fakies, although it appears they are still producing new generations of pony toys side-by-side with MLP.
TOTSY:
Totsy ponies are another one of those Fakie lines that has its own community of collectors, and can actually be fairly sought after. The Totsy brand also made Fakies of non-MLP toy lines, such as their imitation Barbie line, Sandi. The company is based in New York and appears to have been around since at least 1984. Totsy ponies are known for their distinct, devious-looking expressions. Like Lanard, they were one of the first Companies to start copying My Little Pony.
A real G1 MLP vs. a Totsy
Source: Tumblr
Totsy ponies were sold paired with a doll, similar to both CPK and Lanard. They also had Pony Wear imitations. Their cutie marks are on their shoulders, which is unique. They have flocked versions, which tend to be sold for higher than the average common Totsy.
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Check out the Totsie Facebook Fan Page!
NIB Totsy
Source: Facebook
Source: Facebook
Danish Totsie Ad
Source: Vetten's Collection
Source: Pinterest
Source: Pinterest
REMCO:
Remco Ponies are small, with very round proportions. Remco ponies were sold under the name ‘Pretty Pets’ or variations of. They are another one of the earlier appearing Fakies, from the 80s. The Pretty Pets line also included dogs and cats, not just ponies.
Source: Heck Yeah Pony Scans
Remco is a big enough company to have a Wikipedia page! (Most companies featured here are not). It was founded in 1949, and went bankrupt in 1997. After bankruptcy, it was sold to Jakks Pacific. It appears that after this acquisition no more Remco ponies were made.
Remco sold ‘Baby Ponies’ with some of their sets, which were based on Takara Ponies. These Fakies are very sought after, because they’re the closest thing most people can get to a Takara Pony, considering legitimate Takara Ponies can sell for over a thousand dollars.
Source: Livejournal
MEI AH:
This is the brand responsible for the famed “Princess Rinse n’ Spit”, a very well-known set of Fakies who have wide-open mouths and defined teeth. They appear to be modeled after the Talking Ponies, especially considering they are sometimes sold with a speaker in their mouths. The weird button on top of their heads is most likely meant to activate this feature. Mei Ah sold many fakies using the Rinse & Spit mold, in a variety of different packaging styles, and with different colors, cutie marks, and sometimes with yarn hair. Still, often all Rinse & Spits are treated by fans as just alter-egos of one singular Princess Rise and Spit. Sadly, it appears Rinse & Spit is entirely a fan-given name, although it would be very funny if it was official. ​​
NIB Rinse & Spit
Source: My Little Wiki
NIB Rinse & Spit
Source: Fakie Spaceman
Group Photo
Source: Tumblr
The brand was copyrighted under ‘Mei Ah Limited’, and was active between 1984 and 2015. In 2015 it was dissolved due to a workforce strike over unknown disputes. Most ponies by Mei Ah are titled under the name “Pretty Pony” . Outside of Princess Rise & Spit, Mei Ah has some other, less-famous Fakies. Mei Ahs are hard to identify, because they don’t have hoof markings, so people have based the identification of which ponies are or are not Mei Ah off information on their packaging.
"Star Ponies"
Source: Fakie Spaceman
Mei Ah produced a series of alicorn Fakies. Some with yarn hair, some with brushable hair. Almost all of them seem to have little bow ties as cutie marks. They were labeled as Star Pony on the packaging.
See what other types of ponies Mei Ah made!